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From high-end devices such as Oculus Rift to inexpensive cardboard equivalents, it’s estimated we’ll be buying some 24m virtual and augmented reality headsets a year by 2018. Good news for B2B, where ‘try before you buy’ is an expensive norm.

Will virtual reality (VR) ever become a marketing reality? The much-hyped medium has hit the headlines in recent months with brands as diverse as Amnesty International and Thomas Cook turning to it for campaigns.