As part of my role on the IPA’s Brand Tech Group, we are regularly asked for an industry view on the impact technology is having on brands, consumers and agencies.

AR 2.o is something I feel passionate about and was keen to share some of the latest developments and what impact it could have…

Everything is better when you experience it together – whether it’s eating, watching a live gig, a World Cup match or playing your favourite video game. Now providers of emerging technologies that started life as single user experiences are finding ways to create even more ways of enjoying social and shared experiences.