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Head Vs Heart

Tanqueray invites participants to embark on their own journey of discovery in a sensory experiment, where they explore four secret curiosities from the botanical world, spanning across the four main botanical families: herbaceous, spice, citrus and floral.

Participants are equipped with an EEG headset, that constantly monitor their responses to each stimuli. With taste and smell intrinsically linked, the brain provides reliable auto-response data for determining the participants’ preferences. A mixologist guides part icipants through the experiment using the purpose built Android application. Once they have completed the 4 tests, their EEG data is analysed in real time before their personalised results are printed. It’s this results card that acts as their ticket to try the cocktail at the bar.