Rise of the Machine
How do clients and agencies make the most of AI? This is one of the biggest questions engulfing the advertising industry this year. But with AI headlines dominated by dystopia, the conversation is often steered away from potential opportunity and towards questioning how we can trust this technology?
How will mastering machines drive better experiences for customers, clients and colleagues? How should we manage brands as they take on a life of their own in people’s homes and pockets?
This season, Curious explores the impact AI is having with clients, brands and agencies and the role our new automated colleague is playing (alongside people) in the creative process.