How do clients and agencies make the most of AI? This was one of the biggest questions challenging the advertising industry 2017. But with AI headlines dominated by dystopia, the conversation often steered away from potential opportunity and towards questioning how we can trust this technology?
How will mastering machines drive better experiences for customers, clients and colleagues? How should we manage brands as they take on a life of their own in people’s homes and pockets?
This season, Curious explored the impact AI was having with clients, brands and agencies and the role our new automated colleague was playing (alongside people) in the creative process.