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An innovator’s tale of SXSW

In March each year, a collection of the world’s greatest minds from an array of disciplines descend upon Austin, Texas to learn, share opinions and shape a vision of the future — at a festival like no other: SXSW.

From rocket scientists to bio hackers, governments to start-ups, SXSW attracts a truly unique bunch. Indeed, it’s a truly unique festival.

Having gone from strength to strength over the last 30 years, SXSW is now a fixture in the calendar for brands and agencies alike, as they try to get a peek at “the next big thing” and the cultural changes it may bring.